WASHINGTON – TheCensus Counts campaign today launched Stories for Change, an expanding and downloadable series of videos, quote graphics, and infographics featuring storytellers and census advocates connecting census participation to a wide spectrum of advocacy, including racial justice, immigration, disability, labor, and faith. Each featured participant speaks directly to their own communities on the opportunity the 2020 Census presents to claim the funding, resources, and political power they deserve. The series of three videos were developed in partnership with Arab American Institute, the Arab Resource Organizing Center, The Arc, and Faith in Public Life.
This collection of digital assets, produced by NextDayBetter, is designed to be ready-made content usable for digital organizing including, social media, textbanking, paid media, and email.
“Stories for Change makes the census personal. People want to know the real, tangible ways census participation improves their everyday lives. They want to hear from people in their community who understand their experiences. NextDayBetter knows how to take a singular story and reflect a community’s collective experience. We’re so grateful to each person who generously allowed us to help share their story.
“Authentic storytelling is a powerful organizing tool. When people see themselves in the census, when they understand the future they could build with more resources and more political power, they get counted. So many organizations’ resources and capacity to spearhead story creation have been strained by the extended census timeline. Stories for Change eases the burden on census digital organizers so they can keep their focus on getting people counted.”
“This campaign centers marginalized voices that too often get overlooked in the media. Our collaboration with Census Counts inspired us to design stories that are not only inclusive, but also intersectional. We believe that whether you are a Latinx labor organizer from an immigrant family or transgender woman of color on the autism spectrum, being seen in media gives dignity to everyone — not just those who participated in this campaign, but to everyone else who will see themselves in these stories.”
“Stories for Change humanizes the benefits of census participation. With The Leadership Conference Education Fund on the frontlines of civil rights advocacy for decades, we had permission to engage community organizers and trusted voices that will further help to mobilize digital organizing efforts. We are so grateful for this partnership that motivates historically undercounted communities to participate in the 2020 Census, as part of the broader fight against inequity and racism, while moving towards a better, more just nation.”
This initial set of videos features storytellers from San Francisco, Calif., Detroit, Mich., and Upper Marlboro, Md., and were created in conjunction with the American Arab Institute, the Arab Resource Organizing Center, The Arc, and Faith in Public Life:
This initial collection of graphics features advocates from advocacy organizations explaining what’s at stake for their individual communities:
This initial collection of infographics explains how the 2020 Census:
The Leadership Conference Education Fund, which houses the Census Counts campaign, resources national and local partner organizations with communications and field guidance, assets, templates, and tools to support outreach to communities that have historically been missed in the census. As Census Counts mobilizes to get communities counted in the wake of coronavirus, digital outreach is more important than ever.
NextDayBetter is a media company and agency that exists to humanize the migrant experience. We believe in inclusive and intersectional storytelling that makes the invisible visible. Through partnerships with mission-aligned brands, NextDayBetter launches storytelling campaigns that empower diaspora communities to take action on issues that matter.
To speak to a Stories for Change storyteller or to a participating organization, please email firstname.lastname@example.org.
As an expanding and downloadable series of video stories, quote graphics, and infographics, ‘Stories for Change’ helps census digital organizers keep their focus on getting people counted by employing authentic storytelling as a powerful organizing tool.
‘Stories for Change’ is a joint initiative of NextDayBetter and Census Counts. It features census advocates connecting census participation to a wide spectrum of advocacy, including racial justice, immigration, disability, labor, and faith. Each featured storyteller speaks directly to their communities on the opportunity the 2020 Census presents to claim the funding, resources, and political power they deserve.
When people see themselves in the census, when they understand the future they could build with more resources and more political power, they get counted. ‘Stories for Change’ is made possible with the collaboration of community organizations such as Arab American Institute, Arab Resource Organizing Center, The Arc, and Faith in Public Life.